question 5

5. How did you attract/address your audience?

After carrying out questionnaires around our media classes we were able to find out the sorts of people who would be interested in watching our thriller. Following our questionnaire research we targeted the compatible people who returned our questionnaires, this allowed us to get a response from people who enjoy and understand our chosen genre and theme.

Ways of attracting an audience;

·         Posters

·         Advertising eg; bill boards, newspapers, leaflets/ flyers

·         Talking between social groups- word of mouth

·         Questionnaires

·         Sharing trailers of the film

·         Social networking- posted on YouTube/ Facebook sent to friends

We fulfilled our audience’s expectations by sticking to their preferred genre. After studying the questionnaires we found most people would enjoy a thriller with suspense, mystery and action. We tried to combine these elements into the opening to really capture our audience’s attention. Our audience responded to our opening positively although many people suggested the acting could have been a little better! We also received comments about making the music more like a heartbeat linking with the image of suspense for the victim. One person suggested that once the victim had been killed a non-diegetic sound could be inserted of a deafened tone implying that the victim had died and was unable to hear. Along with a hear beat slowing to a stop the use of these sounds could have been quite effective.

To attract an even wider audience we sent links to our thriller opening, video, to friends and family. I then asked for their feedback. By each of the members in our group sending the link around more people watched it and passed it on, this helped our media video gain in views and popularity. We were then also able to have wider range of feedback. I sent the link to some of my school friends and my family (who live abroad) so that I could have a broad range of feedback. I think this was an effective way of attracting and addressing an audience  because I started by showing people I know and it was then passed onto many other people I don’t, this allowed our feedback to also be un-bias because our audience didn’t feel obliged to only be positive in case of jeopardising a friendship/ or relationship.